Our Mission

SMS Group, LLC Is A Full Service Contract Sales And Marketing Firm Serving The Building Products Industry. We Operate In The Following States: North Carolina, South Carolina, West Virginia, Virginia, Maryland, Delaware, Tennessee, Georgia And Alabama.

Our goal is to be the best independent representative group in the Southeastern United States, and we are well on our way. Our Associates are not just salespeople, they are resources for their customers.

With a reputation for really “knowing” our industry, SMS Group Associates are often asked for their advice and opinions about products. Our technical savvy and willingness to help educate our downstream customers is a benefit we offer that most agencies overlook.

Our History

On February 4, 2002, SMS Group, LLC entered into a definitive agreement to purchase the assets of Tom Flowe and Associates.  The transaction closed on March 8, 2002. Tom Flowe and Associates was a 36 year old Manufacturers Representative Agency serving the Southeast United States.

In 2016, Brad Dunn, a former Tom Flowe Associate and a founding partner of SMS Group, LLC became the sole owner of SMS Group, LLC.

Our Selling Strategy

SMS Group LLC Specializes In Sell-In/Sell-Through Marketing.

Distributors

Dealers

Lumberyards

Buying Groups

Contractors

 Remodels

Builders

Installers

Architects

Code Officials

Distribution Strategy | Sell-In

SMS Group focuses on the following distribution channels:

1-step siding, roofing, window and door distributors.

2-step specialty distribution.

Dealer/Installer Insulation and “After Paint” contractors.

End User | Sell-Through

SMS Group understands and implements a focused end user sell-through sales and marketing strategy.

SMS Group, either individually or with distributor sales personnel, drives sales through personal contact with builders, contractors, installers, or architects.

Consultative Selling And Accountability

SMS Group Engages Distributor Partners In A Consultative Selling Approach. This Approach Is  Designed To Reveal Areas Where We Can Help You Increase Profits. Our Associates Understand The Industry And They Create Value To Our Distributor Partners Beyond Their Products. The Consultative Selling Approach Ensures That Our Vendor Partner Products, Programs, And Services Are Aligned With The Growth Strategies Of Our Distributors.

We Aim To Establish A Sales And Marketing Plan Custom Designed To Drive Results For Both Our Vendor And Distributors.  We Also Work To Establish A Measurement System To Monitor The Success And Execution Of Marketing Programs.

Industry Knowledge

SMS Group Has A Unique Blend Of Professional Sales And Marketing Experience. We Have Successfully Served All Facets Of The Professional Building Products Industry And Our Team Has Over 150 Years Combined Experience In The Industry.

Our Associates not only stay up to date on the latest industry trends, we own our own 18’ trailer that showcases our products.  Imagine having SMS roll up and educate your contractors by providing an opportunity to see the products complete with details on how they install and what they actually look like installed.   There is nothing like seeing, touching, and feeling a product to get contractors and other sales people excited about a product.

Exterior Products Field Sales Coverage Territory

SMS Group Associates are located in or near major Southeastern metropolitan cities, providing easy access to major building and construction activity.

Interior (After Paint) Products Field Sales Coverage Territory

Our After Paint Associates live in their respective territories, but travel out of their area as needed to call on corporate accounts.

Learn About How We Can Help You Sell MORE

Contact Us

We Look Forward To Assisting You In ANY Way We Can. Please Reach Out To Us. 

PO Box 74697
North Chesterfield, VA 23236

864-449-7270

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